In the water, Bruno Fratus is a demigod. On the street, you most likely would not guess that he is one of the fastest freestyle sprinters in the world. His secret? “There is no secret! It’s all about hard work and making a choice to dedicate your life—each day—to pursuing your goals and fulfilling your dreams.”
While continuing to pursue his dreams day in and day out, he can’t help but share his passion by teaching others in the swimming world how to become better swimmers themselves. Through detailed technical instruction, Fratus and his coach—former Australian Olympian Brett Hawke—have partnered with Fitter and Faster to share their path to success at clinics and on the Swim Videos on Demand service.
While we tend to think of the best in the world as “untouchable”, nothing can be further from the truth in the case of Fratus. He welcomes people with a charming smile and light-hearted attitude, loving every opportunity to work with developing swimmers. “I want kids to realize that they can achieve their goals if they work for it. People told me my whole life that I wouldn’t be able to do this or that because of my stature. But each kid can learn to be great by committing to hard work and intentional training.”
Fratus humbly admits that he has not been graced with “super-human genetics” or freakish physique; instead, he relies on his unprecedented commitment to training every facet of elite performance. Whether it’s diet, strength and conditioning, technique or psychological training, Fratus delves deeply into all aspects of world-class performance.
Coach Hawke comments: “Bruno has the highest dedication of any swimmer I have ever coached. He’s not the most talented I’ve ever worked with, but dedication takes you further.”
On the Swim Video on Demand series, Fratus and Hawke enlighten swimmers and coaches to key creative drills and skills. Some may surprise you, as this dynamic duo is not afraid to take risks by trying new methods.
Fratus is a confident and effective communicator, and his skills in the water are unmatched. He covers all aspects of decreasing drag, increasing power and propulsion, utilizing proper head positioning, practicing efficient breathing, finishing effectively and so much more.
You will not regret investing in your swimming success by learning from his demonstrations in person and on the Swim Videos on Demand serice. With an app that is accessible from several devices, coaches and swimmers have direct access to the best training content poolside. Just incorporating one training technique from his expertise could lead to ground-breaking changes.
This Brazilian native maintains perspective amid his dream-chasing: “We aren’t just building better swimmers—we are building better human beings. Swimming can teach values you will take to college, your family, your career and your personal life.”
Why continue to mindlessly train when you can commit to improvement now?
Bruno Fratus is a featured clinician on our Swim Videos on Demand app. Click here to learn more about Swim Videos on Demand.